Construction CRM Platform Expansion
FollowUp CRM, a construction CRM used by 300+ teams, needed a product expansion shipped fast and did not have the in-house bandwidth to do it.

The Challenge
FollowUp CRM had a growing customer base of construction teams relying on their platform daily. They needed to ship a major product expansion but lacked the in-house engineering capacity to meet a tight deadline without sacrificing quality.
Our Solution
Mavric built the new features, set up automated testing and deployment pipelines, wrote full documentation and took over ongoing maintenance.
The Results
A new MVP shipped in 4 weeks. Releases now go out every two weeks with zero downtime, and testing moved from manual to automated. Mavric still maintains the platform.
Outcomes
- 4-week MVP: A new MVP delivered in 4 weeks.
- Releases every two weeks: Bi-weekly deployments with zero downtime.
- Automated testing: Manual testing replaced with an automated suite.