Construction CRM Platform Expansion
FollowUp CRM needed to expand their construction CRM platform to serve 300+ teams fast. They did not have the engineering bandwidth to hit an aggressive timeline.
The Challenge
FollowUp CRM had a growing customer base of construction teams relying on their platform daily. They needed to ship a major product expansion but lacked the in-house engineering capacity to meet a tight deadline without sacrificing quality.
Our Solution
Mavric embedded a senior development team directly into FollowUp's workflow. CTO oversight ensured architecture decisions would scale from day one. Weekly CTO check-ins kept FollowUp's leadership aligned on progress, velocity, and code quality throughout the engagement.
The Results
Working MVP delivered in just 4 weeks. The platform now serves 300+ construction teams with zero architectural rework needed as the product scaled. FollowUp retained the Mavric team beyond the initial engagement to continue building.
Outcomes
- 4-week MVP: Working product expansion delivered in just 4 weeks despite aggressive timeline.
- 300+ teams served: Platform scaled to serve 300+ construction teams with zero architectural rework.
- Retained engagement: FollowUp kept the Mavric team beyond the initial scope to continue building.