High-Performance Audio Ad Platform
Frequency needed a high-performance audio ad platform capable of handling 10,000 requests per minute with sub-300ms response times at scale, without downtime.
The Challenge
Frequency's audio ad platform serves programmatic ads across streaming services and podcasts. They needed to process 10,000+ requests per minute with strict latency requirements (under 300ms) while maintaining reliability under unpredictable traffic spikes.
Our Solution
Mavric built Frequency's ad server, ad builder tool, the Chimera metrics and event system, a geo and weather targeting engine, the admin console and podcast creative management, on React and Node.js.
The Results
The ad server handles 10,000 requests per minute with responses under 300 ms and zero downtime, and the work was delivered on time and on budget.
Outcomes
- 10K+ req/min: Platform consistently handles 10,000+ requests per minute under production load.
- Sub-300ms response: Ad server responses held under 300 ms.
- On time, on budget: Delivered on schedule and within budget, with zero downtime.