High-Performance Audio Ad Platform
Frequency needed a high-performance audio ad platform capable of handling 10,000 requests per minute with sub-300ms response times at scale, without downtime.
The Challenge
Frequency's audio ad platform serves programmatic ads across streaming services and podcasts. They needed to process 10,000+ requests per minute with strict latency requirements (under 300ms) while maintaining reliability under unpredictable traffic spikes.
Our Solution
Mavric placed senior React and Node.js engineers directly into Frequency's team. The Mavric developers optimized the ad-serving pipeline, implemented caching layers, and improved infrastructure resilience. Weekly CTO check-ins tracked response times, error rates, and throughput across all production services.
The Results
Platform consistently handles 10,000+ requests per minute. Average response time held under 300ms. Zero unplanned downtime since the engagement began. Frequency's engineering velocity increased with the embedded Mavric developers working alongside their existing team.
Outcomes
- 10K+ req/min: Platform consistently handles 10,000+ requests per minute under production load.
- Sub-300ms response: Average response time held under 300ms through pipeline optimization and caching.
- Zero unplanned downtime: Infrastructure resilience improvements eliminated unplanned outages.